Wal-Mart announced today that they’ll soon be offering customers yet another new discount item, their own brand of wine. The world’s largest retail chain is teaming up with E&J Gallo Winery of California to produce their spirits at an affordable price.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but “there is strong market demand for cheap wine“, said Jane Weldon, professor of Wal-Mart’s marketing division. “However,” she added “Choosing the right names are important for building brandability and loyalty.”
Customer surveys were conducted to determine the most attractive names for the Wal-Mart house brand wines. The top surveyed names in, order of popularity, include:
Pricing is expected to be in the $3-5 range and will be offered in the box and bottle. If production goes smoothly, expect to find Wal-Mart’s self-branded wine on the shelves sometime next never.