Wal-Mart Announces House Brand Wine
Wal-Mart announced today that they’ll soon be offering customers yet another new discount item, their own brand of wine. The world’s largest retail chain is teaming up with E&J Gallo Winery of California to produce their spirits at an affordable price.
Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but “there is strong market demand for cheap wine“, said Jane Weldon, professor of Wal-Mart’s marketing division. “However,” she added “Choosing the right names are important for building brandability and loyalty.”
Customer surveys were conducted to determine the most attractive names for the Wal-Mart house brand wines. The top surveyed names in, order of popularity, include:
Pricing is expected to be in the $3-5 range and will be offered in the box and bottle. If production goes smoothly, expect to find Wal-Mart’s self-branded wine on the shelves sometime next never.
What'd You Think?



December 17th, 2007 at 10:47 am
love it! And the funny part is i live in a town that prolly came up with those names! Ya’ll shold come visit Stonewall Louisiana! lol!
January 5th, 2008 at 8:53 pm
why, oh why, oh why, do you write jokes? huh?
January 12th, 2008 at 12:26 am
not bad!
menshumor.com………coming soon!
February 20th, 2008 at 3:18 pm
stupid should hav been better
May 5th, 2008 at 1:13 pm
reallllllly good, last two are best. keep up the good work!